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PicsArt was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan, and Armenian programmers Artavazd Mehrabyan and Mikayel Vardanyan.[3] Its founders developed the first Picsart application as a stand-alone tool to help people alter a photo image on their phone, and additional capabilities were added over time.[4] The first PicsArt app launched in November 2011 on Android devices.[5]

In January 2013, PicsArt for iOS was released for the iPhone.[5] In May, it was released for the iPad.In November, PicsArt had reached 90 million installs and had nearly 25 million monthly active users.[citation needed] In late 2013, PicsArt photo editor became available for Windows Phone.

In January 2014, PicsArt became available on devices supporting Windows 8.[8]

By April 2015, the company reportedly had seen 250 million downloads for its iOS and Android apps, and had 60 million monthly active users.[9]

In 2016 PicsArt reached 75 million monthly active users.

In 2017, PicsArt launched Remix Chat, a messaging system where users can share images directly or in groups and edit them collectively with friends.[11] The company also launched a feature to let its user community create and share custom stickers for free. PicsArt also announced that it reached 90 million monthly active users.[12] In July, Russian supermodel and philanthropist Natalia Vodianova joined PicsArt to help increase social engagement and activism within the PicsArt photo community.[13] In October, the company reached 100 million monthly active users and began announcing partnerships with major consumer brands and celebrities.[14]

In March 2019, PicsArt reached 130 million monthly active users.[15] Also in 2019, the company was ranked by app analytics company Sensor Tower as the #4 top grossing social photo and video editing app, after InstagramSnapchat and YouTube.[16]

In January 2020, the company launched an artificial intelligence lab in conjunction with the American University of Armenia.[17] The facility employed faculty and students to conduct research in machine learning and computer vision. In July, PicsArt acquired motion-based video effects company D'efekt, its first acquisition.[18] Also in July, the company reported over 1 billion app downloads to date 

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PRODUCTS
PicsArt develops four mobile apps, and a set of web browser tools for editing videos and photos. The app and website tools support social networking activities.

The four apps include:

  • PicsArt Photo & Video Editor - a photo and video editing app with tools to add filters and various effects, with social network integration. The app is free to use and offers in-app purchases of stickers and other graphic elements.[20]
  • PicsArt Animator - an animation app allowing the creation of cartoon videos, GIFS and other animation.[21]
  • PicsArt Color - a drawing and painting app[22]
  • PicsArt GIF & Sticker Maker - an animated GIF and sticker generator